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Why save water?

The bigger picture

Surprisingly, considering the weather in England and Wales, water isn't as abundant as many of you might think.  We have less water available per person than in France, Spain and Italy.  In the southeast of England there is less water per head than Sudan!

Some areas in the UK already experience tough water restrictions in the summer, and as the climate changes we are going to experience more extreme weather, and that means more drought.

Whilst recycling and reducing waste is fast becoming the norm in many households, we believe the same will soon happen for water conservation. With rising costs and increasing scarcity of water due to demand, we need to stop taking water for granted and start taking steps to reduce our water consumption.

Did you know, we are using 70% more water than 30 years ago?  That's an average of 150 litres of water every day, each! 

It's not just the water being wasted and the energy used to heat that water in the home, but also the large amounts of energy needed to purify and pump that water to our homes and businesses too.

There are so many simple and cheap actions that you can take to cut down your water use, and one of the simplest is becoming aware of your shower time with a ShowerBoB.

Visit our media information pages which host a range of fascinating water facts.

 
Why save water?

With over 40 per cent of carbon emissions produced by individuals, the Department for Environment, Food and Rural Affairs (Defra) invested £5 million in a marketing drive to help individuals understand the link between their personal behaviour and climate change - and encourage them to start taking action to reduce their carbon emissions.

In addition to the national TV campaign "Change how the story ends", they ran a national press campaign highlighting the need to take shorter showers as just one measure to reduce your carbon footprint. The Act on C02 website has excellent information on saving water and why.